In Part 1 of our COVID-19 Customer Needs and Mindset Barometer, we revealed how the pandemic is accelerating changes in consumer behaviour, resulting in a greater willingness amongst event goers to adopt digital and virtual event tools. This trend has continued.
Data from our latest survey shows that 66% of exhibitors and 67% of visitors now feel more confident with technology. On average, two thirds of our customer base have engaged with online activities, with a significant increase in the number of visitors (29%) who have attended ‘a high number’.
Forced online by the pandemic, exhibitors are experiencing first hand the global power of digital to generate brand awareness, deliver new buyers, and open up markets they had not previously considered.