Reed Exhibitions has a long and fruitful working relationship with global trade associations who regularly use our events to access domestic and export markets. We take a flexible approach to trade association partnerships, tailoring our offering to specific needs.
Types of partnerships with associations:
- Joint Ventures
- Long term management contracts where Reed organises the association event
- Event sponsorship
- Global portfolio opportunities: Reed's growing portfolio of global brands provides opportunities for associations to expand and service their international membership.
- International sales support: Reed Exhibitions International Sales Group handles the international exhibitor sales and promotion for a growing number of association-owned events.
We welcome any approach from organisations to discuss partnership opportunities. If you have a business proposition you would like to discuss with Reed Exhibitions Greater China, please contact us.
Exhibitions are a major contributor to local and national economies and play a key role in industrial and commercial development, particularly in emerging markets. They provide a shop window for regional and national industry, stimulate foreign investment in infrastructure and facilitate technology transfer.
Reed Exhibitions is uniquely placed to assist and advise local and national government on exhibition opportunities.
Amongst its existing partnerships:
Vienna - Reed has a long-term contract with the city of Vienna to operate the new exhibition centre which opened in 2004 and to develop the exhibition and conference business at Messe Wien.
Reed Midem, a division of Reed, has a long-term contract with the City of Cannes to organise events in the Palais de Festival.
Mediterranean Travel Fair is organized with the full support and endorsement of the Egyptian Ministry of Tourism. We welcome any approach from organizations to discuss partnership opportunities. If you have a business proposition you would like to discuss with Reed Exhibitions Greater China, please contact us.
Reed Exhibitions has a variety of strategic alliances with exhibition organisers and publishers in new and emerging markets, and is keen to develop further partnerships. Such alliances offer both partners significant opportunity to replicate successful show brands in new markets.
Current alliances include:
Reed Exhibitions has set up a joint venture with Sinopharm, which is the largest state owned pharmaceutical group in China. The joint venture, namely Reed Sinopharm Exhibitions Co. Ltd. is a leading professional organizer of medical & pharmaceutical exhibitions ranking among the largest in the health care sector worldwide.
Reed Exhibitions has entered into a long term co-operation with the China National Machine Tool Corporation and Capital Exhibition Services on co-organising one of Asia's leading machine tool exhibitions - China International Machinery & Equipment Show (CIMES).
Reed Exhibitions and Shenzhen SinoExpo formed a joint venture –Reed Huabo Exhibitions (Shenzhen) Co. Ltd. in July 2007 to organize China's largest domestic gift event.
A strategic alliance between Reed UK and Montgomery Exhibitions (MEL), creating a separate company, Fresh RM, focusing solely on the food and foodservice market.
We welcome any approach from organisations to discuss partnership opportunities. If you have a business proposition you would like to discuss with Reed Exhibitions China, please contact us.
Reed Exhibitions is committed to investing in new exhibition venues where it best serves the interests of its events and its customers. What can Reed Exhibitions offer venues and cities?
- Brand leading events
- New launch opportunities
- International exhibitors and visitors
- Significant local economic impact
- Long-term tenancy agreements
- Professional event management services
Some examples of Reed's partnerships with venues around the world:
- Reed is a stakeholder in ExCel, the new international exhibition centre for London in the Docklands.
- Reed brings leading event brands to Messe Berlin.
- Alimentaria Exhibitions SA is a joint venture between Reed and Fira de Barcelona.
- Reed is committed to bringing 43 events to OCCC over 26 years.
We welcome any approach from organizations to discuss partnership opportunities in Greater China (incl. Hong Kong & Macao). If you have a business proposition you would like to discuss with Reed Exhibitions Greater China, please contact us: