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Reed Exhibitions raises China's Exhibitions Industry to New Heights with the Nation's First Ever Marketing Certification Program

05 Feb 2016

February 2016 - Reed Exhibitions Greater China (RXGC), the country’s leading event organizer, made its mark in China once again with successful completion of the nation’s first-ever marketing certification program for exhibition industry professionals.

The Reed Exhibitions Greater China (RXGC) Marketing Certification Program, launched in March 2015, was designed with the specific aim to educate and certify marketers. It supports Reed’s vision to build a strong marketing and digital DNA within the company by developing a pool of marketing talents, and provides recognition for knowledge and skills that are critical to employees’ marketing success.

Throughout 2015, the program instructed nearly 30 topics addressing key exhibition-specific marketing skill sets in Reed’s Beijing, Shanghai and Shenzhen offices; the program ended with a comprehensive skill assessment in December. The 2015 program graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. Graduation ceremonies were held last month in Beijing, Shanghai and Shenzhen, respectively.

Successful program graduates gained companywide recognition for a job well done and will be recognized as “Certified Marketers”. Subsequently, they will be successfully enrolled in the 2016 higher level courses.

“At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader. And this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do,” notes Hu Wei, President of Reed Exhibitions Greater China. “I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees. Specialized programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial.”

The RXGC Marketing Certification Program forms part of Reed’s award-winning learning and development programs designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry. Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).

To learn more about how Reed Exhibitions sustains the on-going growth and development of its people in China, visit www.reedexpo.com.cn

Press Contact:
Ms. Lisa Moi
Email: lisa.moi@reedexpo.com.cn


About Reed Exhibitions Greater China

Reed Exhibitions Greater China is a part of Reed Exhibitions that has over 500 events in 43 countries. Globally, Reed's portfolio of exhibitions and conferences serves 43 industry sectors across the Americas, Europe, the Middle East, Asia-Pacific and Africa. The company employs 3,700 people worldwide. Reed Exhibitions is part of the RELX Group plc, a provider of professional information solutions to the science, medical, legal, risk management, and business to business sectors.

After over three decades of rapid growth, nowadays in China, Reed Exhibitions Greater China is made up of nine outstanding member companies: Reed Exhibitions China, Reed Sinopharm Exhibitions, Reed Huabo Exhibitions, Reed Huaqun Exhibitions, Reed Exhibitions (Shanghai), Reed Guanghe Exhibitions, Reed Huabai Exhibitions, Reed Hongda Exhibitions and Reed Exhibitions Kuozhan.

Currently, over 600 staff help Reed Exhibitions Greater China to serve 13 specialized sectors: Electronics Manufacturing & Assembly • Machine Tools, Metalworking & Industrial Materials • Converting • Life Sciences & Pharmaceuticals, Health Care, Beauty & Cosmetics, Sports &Recreation • Gifts & Homeware • Auto Aftermarket • Lifestyle • Gaming • Publishing • Property &Travel • Environment & Urban Management• Energy, Marine, Mining, Oil & Gas • Broadcasting, TV, Music & Entertainment.

In 2015, according to self-generated statistics, Reed Exhibitions Greater China’s member companies held over 50 events and brought together more than 1.07 million visitors, together with 50,000+ conference delegates. Our events hosted nearly 32,000 suppliers whose stands spanned over 1.6 million sqm of show floor space.

www.reedexpo.com.cn

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