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RXGC Marketing Certification Program

22 Feb 2017

The Reed Exhibitions Greater China Marketing Certification Program has recently completed its second successful year. The 2016 program hosted a total of 26 staff hailing from Reed’s offices in Shanghai, Beijing, Shenzhen and Zhengzhou; students ranged in position from marketing assistant to marketing manager. 6 staff received Certified Marketer award and the rest of the staff received Certification of Completion.

The program, a highlight of its award-winning learning and development offerings, supports Reed’s vision to build a strong DNA within the company by developing a pool of marketers companywide.

It specifically endeavors to educate and certify marketers that are highly equipped and skilled to deliver consistently high-quality and cost-effective marketing campaigns that enhance the ROI of the marketing dollar as they continue to explore and expand Reed’s portfolio into new markets.

Throughout the year, over 24 workshops were organized in 3 Reed offices in China, where a total of 9 major areas, including 46 sub-areas, of marketing competencies were identified and thoroughly evaluated. These included: Digital Marketing Basics, Marketing Planning and Execution, Marketing Communications, Database Management, Customers Insight, Media Management, Copywriting, International Marketing and Event Management.

Reed Exhibitions’ tireless investment in talent management, which is designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry, demonstrates its view on the importance of ‘human capital development’. It never forgets the foundation of the company’s success: its workforce.

The RXGC Marketing Certification Program 2017 will commence in March.

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