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RXGC Launches "Kindness in Action" Program for 2016 CSR Campaign

18 Feb 2017

For many years, the RXGC community has generously supported families in need with annual donation drives. In 2016, Reed’s support continued through the Kindness in Action Program.

With the consistent goal of making the holiday season a little merrier for less privileged families in Henan, in December, the Reed staff donated a total of 200 clothing items valued at about RMB 40,000. One member of the RX Beijing Office and two staff from the RX Zhengzhou Office travelled to Yunyang Town in Nanyang City, Henan, to give out the clothing items in partnership with the Home of Love charity.

The donations went toward giving warmth and comfort to hundreds of children who were pupils of two Henan schools: Pu Zhao Xi Wang Primary School (Liuhe Town) and Wazhaling Primary School (Nanhedian Town). According to the Reed delegates who travelled, the children were overwhelmed with gratitude.

Before leaving Yunyang Town, the Reed delegation also visited with three underprivileged families in Nanzhao County, to uplift them and share well wishes from Reed.

In all, the outreach initiative was a great success and all the Reed staff who have made it an annual tradition to donate to the company’s charitable causes can feel very proud of being part of the success of the 2016 RXGC Kindness in Action Program.

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