Exhibitions are one of the most effective ways to establish and maintain good relationships with customers. In an increasingly digital world, exhibitions are the only platforms through buyers, sellers and products can physically come together. They are, therefore, a potent force for business.
With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms. Reed Exhibitions is committed to delivering business contacts that create value for each customer. Through buyer clubs, appointment-setting systems, on-line visitor planning services and a host of other customer-centric measures, we precisely match the needs of buyers and suppliers.
Exhibitions provide a generously productive environment in which a wide range of sales and marketing objectives can be achieved. Generating fresh sales leads launching new products, building brand image, maintaining customer relations and appointing new agents – all of these can be accomplished on-site at a Reed Exhibitions event. With optimum exposure, through stand presence, sponsorship, seminars, competitions, awards and website profiles, Reed events provide a dynamic environment for your sales and marketing activities.
A Two-Way Communication Process
Unlike magazines and direct mail, exhibitions involve two-way communication. Visitors can question, challenge and debate with exhibitors on-site. While exhibitors can provide and research information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
The Buyer Comes to You
Exhibition visitors are proactive.. Rather than passively receiving your sales and marketing messages, they make a conscious decision to attend and exhibition, and have set aside valuable time to do so. Many are specifiers and influencers who might not be easy to identify outside of an exhibition situation.
Neutral Sales Environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on in his own domain.
Whilst an advert, direct mail or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can experience your product, for themselves. Nothing beats the impact of a live demonstration.
Fast Market Penetration
You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate fresh sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
Individually, the benefits listed are not unique to exhibitions . What is unusual is their combination in a single, powerful promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
Exhibiting in China
Wherever in China you wish to start or grow your business, be it the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, Northeast China and or West China, Reed Exhibitions Greater China can highlight your products and services to the local marketplace. That's what we do: deliver new value to your business.